3 Ways To Identify Customer Friction Using Your Adobe Analytics Data
Digital Analytics Consultant at comwrap
Adobe Analytics gives you the power to dig deeper into your data, but it can often be difficult to know where to start when it comes to analysing data given the seemingly endless number of possibilities.
Data Clean Rooms – The Next Big Thing or Just Another Hype Cycle?
CDP Consultant at comwrap
In the world of data-driven marketing & analytics, new buzzwords and trends often emerge, promising revolutionary solutions to complex challenges. And we certainly have one today. Compliantly collecting customer data whilst using it effectively and at scale, is an oxymoron that many marketers secretly wish they didn’t have to deal with on a day-to-day basis.
Comwrap Reply named Adobe 2023 Digital Experience Emerging Partner of the Year - Central Europe
Adobe Practise Lead
Comwrap Reply has been awarded the prestigious Adobe 2023 Digital Experience Emerging Partner of the Year - Central Europe. The award honours companies that have made leading contributions to Adobe’s business and significantly impacted customer success.
Comwrap Reply named Ibexa Partner of the Year 2023
Ibexa Practise Lead
Comwrap Reply has been awarded the prestigious global Ibexa Partner of the Year 2023 award. Ibexa, provider of the digital experience platform (DXP) for B2B companies, has recognised Comwrap Reply for its successful implementation of customer-focused digital experiences in customer projects across multiple countries.
In this article, I’d like to break things down into digestible bites and help you understand what a CDP is, how it can help your business, and help that proverbial ‘CDP penny’ drop, as I’m sure it’s sometimes tricky to navigate through all these concepts and use cases.
In this blog post, we will provide tips on how to optimize your content strategy in the Adobe Experience Manager by effectively organizing and tagging your assets. Tagging your assets in AEM can improve their discoverability, searchability, and accessibility, as well as boost the effectiveness of your content marketing efforts. We will introduce a workshop approach that can help your team create a taxonomy for your assets, and provide best practices for using tags in AEM. By following these tips, you can ensure that your tagging efforts are on track and that your assets are properly organized and easily accessible.
Fastly is a Varnish-based service used in Adobe Commerce Cloud (Magento) for content delivery, security, and image optimization. In this article, I describe some of the advanced routing features for developers.
Automated testing is an important part of any software development cycle. When testing UI components, everyone has experienced unexpected errors after deployment. Sometimes it's affected functionality that wasn't thought through, sometimes it's specific cases in a database, and many other possible reasons.
Comwrap Reply named IBEXA National Partner of the Year 2022
Ibexa Practise Lead
Comwrap receives the IBEXA National Partner of the Year 2022 award in the DACH region. IBEXA - provider of the Digital Experience Platform (DXP) for B2B companies - honours Comwrap Reply for successfully implemented customer projects that offer outstanding customer-oriented digital experiences.
The requirements of any e-commerce system integration are always unique and sometimes even quite exotic. In this Article, I will share our experience and show how you can integrate any CMS (e.g. Wordpress) with Adobe Commerce under a single domain name.
Headless Content Management is a trend that has been around for over half a decade now. Already a staple for boutique implementations for smaller companies and campaign sites, it continues to gain traction in enterprise projects too.
Pillar 2: Mastering the Experience (B2B Digital Transformation)
Ibexa Practise Lead
In B2B e-commerce one in four buyers are looking for a simpler, faster checkout. B2B has to adopt this Customer-first approach long proven in B2C and has to become obsessed about its customers’ experiences.