Comwrap Blog

A new generation of systems called Digital Experience Platforms (DXP) has emerged to give B2B the performance and agility it needs to manage its digital strategy.

Buyer autonomy is changing the role of B2B sales approach from one of pushing the product to one of guiding the buyer along his or her customer journey.

In B2B e-commerce one in four buyers are looking for a simpler, faster checkout. B2B has to adopt this Customer-first approach long proven in B2C and has to become obsessed about its customers’ experiences.

53% of customer loyalty is driven by the sales experience — more so than by the brand, product, service and price combined

This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity".

Explore a step-by-step guide on setting up Adobe Analytics with WebSDK in AEM, covering core component tracking, datastream creation, and consent handling.

Adobe Analytics gives you the power to dig deeper into your data, but it can often be difficult to know where to start when it comes to analysing data given the seemingly endless number of possibilities.

In the world of data-driven marketing & analytics, new buzzwords and trends often emerge, promising revolutionary solutions to complex challenges. And we certainly have one today. Compliantly collecting customer data whilst using it effectively and at scale, is an oxymoron that many marketers secretly wish they didn’t have to deal with on a day-to-day basis.

The DAM Europe 2023 Conference shed some light on various aspects of DAM implementation. We explore the best takeaways and delve into best practices when starting any new DAM project.

Efficiently distribute and optimize images and videos with Dynamic Media in AEM - the ultimate solution for managing rich media on your website.

Comwrap Reply has been awarded the prestigious Adobe 2023 Digital Experience Emerging Partner of the Year - Central Europe. The award honours companies that have made leading contributions to Adobe’s business and significantly impacted customer success.

Comwrap Reply has been awarded the prestigious global Ibexa Partner of the Year 2023 award. Ibexa, provider of the digital experience platform (DXP) for B2B companies, has recognised Comwrap Reply for its successful implementation of customer-focused digital experiences in customer projects across multiple countries.

In this article, I’d like to break things down into digestible bites and help you understand what a CDP is, how it can help your business, and help that proverbial ‘CDP penny’ drop, as I’m sure it’s sometimes tricky to navigate through all these concepts and use cases.

In this blog post, we will provide tips on how to optimize your content strategy in the Adobe Experience Manager by effectively organizing and tagging your assets. Tagging your assets in AEM can improve their discoverability, searchability, and accessibility, as well as boost the effectiveness of your content marketing efforts. We will introduce a workshop approach that can help your team create a taxonomy for your assets, and provide best practices for using tags in AEM. By following these tips, you can ensure that your tagging efforts are on track and that your assets are properly organized and easily accessible.

It’s time to rethink the role of the DAM in your digital experience strategy. Your digital asset management (DAM) platform has a superpower, one that still isn’t being exploited to its full extent.

How the ACE with Adobe Experience Manager assets enables a consistent look and feel.

Taking a close look at existing queue solutions for Adobe Commerce

We are pleased to announce that Adobe has recognised Reply as a Solution Partner Platinum.

Customer Success Story of Swissport Relaunching their website based on Ibexa DXP

Adobe Commerce provides a set of validation rules by default. We'll take a look at how we can add new rules to the standard Adobe Commerce workflow.

Fastly is a Varnish-based service used in Adobe Commerce Cloud (Magento) for content delivery, security, and image optimization. In this article, I describe some of the advanced routing features for developers.

Automated testing is an important part of any software development cycle. When testing UI components, everyone has experienced unexpected errors after deployment. Sometimes it's affected functionality that wasn't thought through, sometimes it's specific cases in a database, and many other possible reasons.

Adobe Commerce Cloud has an automated backup process by design. So, if you act quickly after a notice, you have a good chance to restore your system almost completely.

Comwrap receives the IBEXA National Partner of the Year 2022 award in the DACH region. IBEXA - provider of the Digital Experience Platform (DXP) for B2B companies - honours Comwrap Reply for successfully implemented customer projects that offer outstanding customer-oriented digital experiences.

Quick guide on how to tackle Magento Commerce Cloud's auto-increment setting of three for unique IDs

Step-by-step guide on how to add recurring payments for subscription business in Adobe Commerce using Payone as PSP

Hands-on how to manage VAT in Adobe Commerce (Magento)

Sharing a success story of the most challenging integration of Magento MSI with an external ERP System.

How to share an Adobe Experience Manager as a Cloud Service Program across multiple projects - this tutorial demonstrates how to properly set up Adobe Cloud Manager

This years Rockstars Event featured three amazing new community driven innovations to Adobe Experience Manager. In this post we will take a closer look to the winning solution by Matthias Wermund.

A hands-on overview of Adobe Experience Platform (AEP), its Solutions and the business requirements it addresses.

Project Firefly was introduced by Adobe in mid-2020. After spending a few days playing around with the Firefly, I realized that it really deserved its own article, and so here we are.

The requirements of any e-commerce system integration are always unique and sometimes even quite exotic. In this Article, I will share our experience and show how you can integrate any CMS (e.g. Wordpress) with Adobe Commerce under a single domain name.

Learn what consumers want most in a digital customer experience—and how you can deliver it to them.

Headless Content Management is a trend that has been around for over half a decade now. Already a staple for boutique implementations for smaller companies and campaign sites, it continues to gain traction in enterprise projects too.

AI can have meaningful text-based conversations with a B2B buyer, crafting human-sounding text that speaks to each customer. And predictive AI can anticipate customer questions.

Five considerations you should take into account before you select your DXP provider to be sure of digital success.

How to streamline content workflows on international websites using content policies and workflows

How manufacturers can create a seamless digital experience—for business buyers, distributors, and maybe even consumers—that accelerates growth.

How manufacturers are designing digital experiences for business customers in ways that improve agility and accelerate growth.