(1) Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. However, due to the IP anonymisation on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
We also use Google Analytics to analyse data from Double-Click-Cookie and AdWords for statistical purposes. If you do not want this, you can deactivate it via the Ads Preferences Manager (http://www.google.com/settings/ads/onweb/?hl=de).
We have agreed a data processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Third party information:
This website uses HubSpot, a service provided by HubSpot Inc, a software provider based in the USA with a branch office in Ireland (HubSpot Inc, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500), which we use to cover various aspects of our online marketing. These include, among others:
- Content management (e.g. website content)
- Email marketing (newsletters as well as automated mailings, e.g. to inform about updates)
- Social media publishing & reporting (e.g. LinkedIn)
- Reporting (e.g. traffic sources, hits, etc. ...)
- Contact management (e.g. user segmentation & CRM)
- Provision of landing pages and contact forms
HubSpot uses so-called "web beacons" and also "cookies", which are stored on your computer and which enable an analysis of your use of the website by us. HubSpot evaluates the information collected (e.g. IP address, geographical location, type of browser, duration of the visit and pages viewed) on our behalf in order to generate reports about the visit and the pages you visited. If you generally do not want cookies to be collected, you can prevent cookies from being stored at any time by changing your browser settings accordingly.
The data collected by us via HubSpot is used by us exclusively to provide and optimise our marketing and to initiate contracts. Your data may then be used by us to contact you as a visitor to our website and to determine which of our company's services are of interest to you. If you subscribe to our blog and download documents, we can also use HubSpot to record your visits on a personal basis using your additional details (especially name/email address) and, if necessary, provide you with targeted information on topics you prefer. With the help of HubSpot, we also provide our contact service ("Let's talk about your business" or "Make an appointment now" or "Request a digital espresso"). The Contact Us Service allows you, as a visitor to our website, to learn more about our business, download content and provide us with your contact information and other information about yourself and your business or to schedule an appointment with us. Where required by law, we will ask you beforehand and separately for your consent to collect, store and process your data.
The data we collect using Hubspot is stored on servers of the third-party provider HubSpot in the USA. We have created the necessary conditions so that this meets the requirements of the relevant EU data protection law. HubSpot Inc. is certified under the terms of the EU-US Privacy Shield Frameworks and has undertaken to treat all personal data obtained from member states of the European Union (EU) and Switzerland in accordance with the applicable principles of the Privacy Shield agreement.