This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity".

This years Rockstars Event featured three amazing new community driven innovations to Adobe Experience Manager. In this post we will take a closer look to the winning solution by Matthias Wermund.

A hands-on overview of Adobe Experience Platform (AEP), its Solutions and the business requirements it addresses.

Taking a close look at existing queue solutions for Adobe Commerce

Project Firefly was introduced by Adobe in mid-2020. After spending a few days playing around with the Firefly, I realized that it really deserved its own article, and so here we are.

The requirements of any e-commerce system integration are always unique and sometimes even quite exotic. In this Article, I will share our experience and show how you can integrate any CMS (e.g. Wordpress) with Adobe Commerce under a single domain name.

Learn what consumers want most in a digital customer experience—and how you can deliver it to them.

Headless Content Management is a trend that has been around for over half a decade now. Already a staple for boutique implementations for smaller companies and campaign sites, it continues to gain traction in enterprise projects too.

A new generation of systems called Digital Experience Platforms (DXP) has emerged to give B2B the performance and agility it needs to manage its digital strategy.

Buyer autonomy is changing the role of B2B sales approach from one of pushing the product to one of guiding the buyer along his or her customer journey.

In B2B e-commerce one in four buyers are looking for a simpler, faster checkout. B2B has to adopt this Customer-first approach long proven in B2C and has to become obsessed about its customers’ experiences.

53% of customer loyalty is driven by the sales experience — more so than by the brand, product, service and price combined

AI can have meaningful text-based conversations with a B2B buyer, crafting human-sounding text that speaks to each customer. And predictive AI can anticipate customer questions.

Five considerations you should take into account before you select your DXP provider to be sure of digital success.

How to streamline content workflows on international websites using content policies and workflows

How manufacturers can create a seamless digital experience—for business buyers, distributors, and maybe even consumers—that accelerates growth.

How manufacturers are designing digital experiences for business customers in ways that improve agility and accelerate growth.