• 2023-10-30
    Setting up WebSDK in AEM
    Explore a step-by-step guide on setting up Adobe Analytics with WebSDK in AEM, covering core component tracking, datastream creation, and consent handling.
  • 2023-10-27
    3 Ways To Identify Customer Friction Using Your Adobe Analytics Data
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    Ronan Moorhouse
    Digital Analytics Consultant at comwrap
    Adobe Analytics gives you the power to dig deeper into your data, but it can often be difficult to know where to start when it comes to analysing data given the seemingly endless number of possibilities.
  • 2023-10-26
    Data Clean Rooms – The Next Big Thing or Just Another Hype Cycle?
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    Nick Takashima
    CDP Consultant at comwrap
    In the world of data-driven marketing & analytics, new buzzwords and trends often emerge, promising revolutionary solutions to complex challenges. And we certainly have one today. Compliantly collecting customer data whilst using it effectively and at scale, is an oxymoron that many marketers secretly wish they didn’t have to deal with on a day-to-day basis.
  • 2023-07-18
    DAM Capabilities Unleashed: Building Your New DAM
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    Timur Asar
    Partner at comwrap UK
    The DAM Europe 2023 Conference shed some light on various aspects of DAM implementation. We explore the best takeaways and delve into best practices when starting any new DAM project.
  • 2023-05-19
    Dynamic Media in AEM.
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    Martin Altmann
    Adobe Practise Lead
    Efficiently distribute and optimize images and videos with Dynamic Media in AEM - the ultimate solution for managing rich media on your website.
  • 2023-03-27
    Comwrap Reply named Adobe 2023 Digital Experience Emerging Partner of the Year - Central Europe
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    Martin Altmann
    Adobe Practise Lead
    Comwrap Reply has been awarded the prestigious Adobe 2023 Digital Experience Emerging Partner of the Year - Central Europe. The award honours companies that have made leading contributions to Adobe’s business and significantly impacted customer success.
  • 2023-03-27
    Comwrap Reply named Ibexa Partner of the Year 2023
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    Markus Saalwächter
    Ibexa Practise Lead
    Comwrap Reply has been awarded the prestigious global Ibexa Partner of the Year 2023 award. Ibexa, provider of the digital experience platform (DXP) for B2B companies, has recognised Comwrap Reply for its successful implementation of customer-focused digital experiences in customer projects across multiple countries.
  • 2023-01-11
    Democratising your data with a CDP
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    Nick Takashima
    CDP Consultant at comwrap
    In this article, I’d like to break things down into digestible bites and help you understand what a CDP is, how it can help your business, and help that proverbial ‘CDP penny’ drop, as I’m sure it’s sometimes tricky to navigate through all these concepts and use cases.
  • 2023-01-10
    Mastering Tagging in AEM
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    Martin Altmann
    Adobe Practise Lead
    In this blog post, we will provide tips on how to optimize your content strategy in the Adobe Experience Manager by effectively organizing and tagging your assets. Tagging your assets in AEM can improve their discoverability, searchability, and accessibility, as well as boost the effectiveness of your content marketing efforts. We will introduce a workshop approach that can help your team create a taxonomy for your assets, and provide best practices for using tags in AEM. By following these tips, you can ensure that your tagging efforts are on track and that your assets are properly organized and easily accessible.
  • 2022-10-26
    Why Your Customer Experience Strategy Needs a DAM
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    Timur Asar
    Partner at comwrap UK
    It’s time to rethink the role of the DAM in your digital experience strategy. Your digital asset management (DAM) platform has a superpower, one that still isn’t being exploited to its full extent.
  • 2022-06-03
    Three editorial teams - one platform
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    Martin Altmann
    Adobe Practise Lead
    How the ACE with Adobe Experience Manager assets enables a consistent look and feel.
  • 2022-06-02
    Queue Systems integration review
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    Alex Lyzun
    Lead Developer Adobe Commerce
    Taking a close look at existing queue solutions for Adobe Commerce
  • 2022-05-31
    Reply named Adobe Solution Partner PLATINUM
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    Martin Altmann
    Adobe Practise Lead
    We are pleased to announce that Adobe has recognised Reply as a Solution Partner Platinum.
  • 2022-05-24
    Swissport digital takes off with Ibexa and Comwrap Reply
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    Markus Saalwächter
    Ibexa Practise Lead
    Customer Success Story of Swissport Relaunching their website based on Ibexa DXP
  • 2022-05-10
    Customer Address Validation in Adobe Commerce
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    Oleg Blinnikov
    Senior Developer at comwrap
    Adobe Commerce provides a set of validation rules by default. We'll take a look at how we can add new rules to the standard Adobe Commerce workflow.
  • 2022-05-10
    Advanced routing using Fastly CDN
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    Alexandr Tihanov
    Senior Developer at comwrap
    Fastly is a Varnish-based service used in Adobe Commerce Cloud (Magento) for content delivery, security, and image optimization. In this article, I describe some of the advanced routing features for developers.
  • 2022-04-23
    UI Test Automation in Adobe Commerce
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    Anna Shepilova
    Senior QA Manager
    Automated testing is an important part of any software development cycle. When testing UI components, everyone has experienced unexpected errors after deployment. Sometimes it's affected functionality that wasn't thought through, sometimes it's specific cases in a database, and many other possible reasons.
  • 2022-04-22
    Disaster Recovery in an Adobe Commerce Cloud environment
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    Alex Lyzun
    Lead Developer Adobe Commerce
    Adobe Commerce Cloud has an automated backup process by design. So, if you act quickly after a notice, you have a good chance to restore your system almost completely.
  • 2022-04-21
    Comwrap Reply named IBEXA National Partner of the Year 2022
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    Markus Saalwächter
    Ibexa Practise Lead
    Comwrap receives the IBEXA National Partner of the Year 2022 award in the DACH region. IBEXA - provider of the Digital Experience Platform (DXP) for B2B companies - honours Comwrap Reply for successfully implemented customer projects that offer outstanding customer-oriented digital experiences.
  • 2021-12-30
    Overcoming Adobe Commerce Cloud's sales increment ID step limitation
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    Vasyl Malanka
    Senior Developer at comwrap
    Quick guide on how to tackle Magento Commerce Cloud's auto-increment setting of three for unique IDs
  • 2021-12-29
    Recurring payments and Credit Card Management in Adobe Commerce
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    Sunjay Patel
    Senior Developer at comwrap
    Step-by-step guide on how to add recurring payments for subscription business in Adobe Commerce using Payone as PSP
  • 2021-12-15
    VAT Management in Adobe Commerce
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    Oleg Blinnikov
    Senior Developer at comwrap
    Hands-on how to manage VAT in Adobe Commerce (Magento)
  • 2021-11-01
    Integrating Adobe Commerce Inventory with external ERP Systems
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    Oleg Blinnikov
    Senior Developer at comwrap
    Sharing a success story of the most challenging integration of Magento MSI with an external ERP System.
  • 2021-10-14
    Multi Tenancy with Adobe Cloud Manager
    How to share an Adobe Experience Manager as a Cloud Service Program across multiple projects - this tutorial demonstrates how to properly set up Adobe Cloud Manager
  • 2021-09-20
    Tutorial: How to leverage Adobe Targets Category Affinity feature
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    Martin Altmann
    Adobe Practise Lead
    This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity".
  • 2021-09-20
    Simultaneous editing on AEM as a Cloud Service
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    Helge Ahrens
    Adobe Experience Manager Solution Consultant
    This years Rockstars Event featured three amazing new community driven innovations to Adobe Experience Manager. In this post we will take a closer look to the winning solution by Matthias Wermund.
  • 2021-09-01
    Adobe Experience Platform 101 (The Basics)
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    Martin Altmann
    Adobe Practise Lead
    A hands-on overview of Adobe Experience Platform (AEP), its Solutions and the business requirements it addresses.
  • 2021-08-19
    Hands-on Adobe Firefly
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    Alex Lyzun
    Lead Developer Adobe Commerce
    Project Firefly was introduced by Adobe in mid-2020. After spending a few days playing around with the Firefly, I realized that it really deserved its own article, and so here we are.
  • 2021-08-19
    Integrate 3rd party CMS with Adobe Commerce Cloud
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    Alex Lyzun
    Lead Developer Adobe Commerce
    The requirements of any e-commerce system integration are always unique and sometimes even quite exotic. In this Article, I will share our experience and show how you can integrate any CMS (e.g. Wordpress) with Adobe Commerce under a single domain name.
  • 2021-08-19
    The E-Commerce Experience Wish List
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    Alexander Beutel
    Adobe Commerce Practise Lead
    Learn what consumers want most in a digital customer experience—and how you can deliver it to them.
  • 2021-08-19
    Headless CMS in the Enterprise
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    Markus Saalwächter
    Ibexa Practise Lead
    Headless Content Management is a trend that has been around for over half a decade now. Already a staple for boutique implementations for smaller companies and campaign sites, it continues to gain traction in enterprise projects too.
  • 2021-08-19
    Successful B2B Digital Transformation Introduction
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    Markus Saalwächter
    Ibexa Practise Lead
    A new generation of systems called Digital Experience Platforms (DXP) has emerged to give B2B the performance and agility it needs to manage its digital strategy.
  • 2021-08-19
    Pillar 1: How They Buy, How You Sell (B2B Digital Transformation)
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    Markus Saalwächter
    Ibexa Practise Lead
    Buyer autonomy is changing the role of B2B sales approach from one of pushing the product to one of guiding the buyer along his or her customer journey.
  • 2021-08-19
    Pillar 2: Mastering the Experience (B2B Digital Transformation)
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    Markus Saalwächter
    Ibexa Practise Lead
    In B2B e-commerce one in four buyers are looking for a simpler, faster checkout. B2B has to adopt this Customer-first approach long proven in B2C and has to become obsessed about its customers’ experiences.
  • 2021-08-19
    Pillar 3: The Imperative to Innovate (B2B Digital Transformation)
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    Markus Saalwächter
    Ibexa Practise Lead
    53% of customer loyalty is driven by the sales experience — more so than by the brand, product, service and price combined
  • 2021-08-19
    AI-Powered Customer Experience
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    Martin Altmann
    Adobe Practise Lead
    AI can have meaningful text-based conversations with a B2B buyer, crafting human-sounding text that speaks to each customer. And predictive AI can anticipate customer questions.
  • 2021-08-19
    Digital Experience Platforms - A Guide for Digital Leaders
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    Markus Saalwächter
    Ibexa Practise Lead
    Five considerations you should take into account before you select your DXP provider to be sure of digital success.
  • 2021-08-19
    Rights, Roles and Workflows in Ibexa DXP
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    Benjamin Jan
    Ibexa DXP Solution Consultant
    How to streamline content workflows on international websites using content policies and workflows
  • 2021-08-19
    Design a Digital Experience for B2X
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    Alexander Beutel
    Adobe Commerce Practise Lead
    How manufacturers can create a seamless digital experience—for business buyers, distributors, and maybe even consumers—that accelerates growth.
  • 2021-08-19
    Design better B2B digital experiences
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    Alexander Beutel
    Adobe Commerce Practise Lead
    How manufacturers are designing digital experiences for business customers in ways that improve agility and accelerate growth.