Relay42
Customer data orchestration made simple—real-time, connected, and cost-effective.
Relay42 is a real-time customer data platform and journey orchestration engine that helps brands unify, enrich, and activate their data across channels—without the complexity or overhead of large enterprise stacks. At Comwrap Reply, we work with Relay42 to support organizations that seek an accessible, lower-cost alternative to Adobe Experience Platform, particularly those not yet invested in the Adobe ecosystem.
Relay42 is not a competitor to Adobe—it addresses similar needs around data-driven personalization and journey activation but is ideal for companies looking for a lighter, faster-to-implement solution with strong integration capabilities.
Why we work with Relay42:
Short TTV
Interoperability
Smart
Fair TCO
Customer Data Unification
We help clients centralize and enrich first-, second-, and third-party data into a single, privacy-compliant customer view—ready for activation.
Decisioning & Personalization
Through AI-powered decisioning, we configure rules and triggers that personalize content and offers at key moments in the customer lifecycle.
Journey Orchestration
Relay42 enables real-time journey orchestration across web, email, mobile, call center, and more—allowing marketers to engage customers with relevance and consistency.
Marketing Activation
We integrate Relay42 with media, CRM, and owned-channel platforms to power cross-channel campaigns, from acquisition to loyalty.
Why it Matters:
Relay42 gives our clients a pragmatic path to personalization and automation—with the flexibility to scale, the tools to orchestrate, and the freedom to evolve their tech stack over time. At Comwrap Reply, we ensure it’s implemented with clarity, strategy, and measurable impact.