Matteo Balsamo

Partner and CEO (Italy)

As Partner and CEO of Comwrap in Italy, I lead the company's go-to-market and strategic positioning. With a strong technical background in Digital Experience solutions, I support clients in defining omnichannel and data-driven strategies. In recent years, I have been specializing in assisting clients in defining AI adoption methods, integrated into Adobe solutions, to optimize their marketing operations and deliver hyper-personalized experiences to their customers.

Specialise In

Marketing Operations, Content Management Systems (CMS), Digital Experience Platforms (DXP), Customer Data Platform (CDP), Digital Asset Management (DAM), Marketing Automation and Personalisation