Associate Principal Consultant Digital Strategy / Digital Marketing (Human)

January 30th, 2020



Digital marketing has grown up. Whereas a few years ago the focus was on performance marketing or spam emails, more and more companies are now recognising its true potential.


Customer Experience. Personalisation. Data insights. These are the dominant themes in the current landscape. Digital services now achieve once unimaginable scaling effects, virtual prototyping lowers the risk of market launches and suddenly completely new market segments can be opened up.


The mission: Digital Championship for established companies with excellent products and business processes.

Your central instrument: a joint roadmap for the digital strategy of the next 24 months.

Our clients need your authentic advice for their Next Level Digital Strategy: Which goals are worth pursuing? How much budget do they need? What is our client's position in a market of competitors, demanding users, disruptors and substitutes? Which marketing measures will be used? How do the website and other touchpoints perform their function?

The challenge is great. They are established companies, with big budgets, and all eyes are on you. But you love to grow beyond yourself. With thorough research, creativity, determination, and years of experience, you find an impactful solution for every challenge. Your highly motivated team of consultants, project managers, experts in UX / design, specialists in web analytics, SEO or content marketing will be at your side. Are you ready for the next step in your career?

What awaits you?

  • Development of digital strategies and visions, in line with the business model and long-term goals of the client
  • Strategic consulting
  • Analyses and audits (e.g. competition & target groups, data, products, SWOT)
  • Development of digital marketing strategies (e.g. SEO, content marketing, customer retention)
  • Concepts within the framework of the strategies (e.g. campaigns, KPI dashboard, landing pages)
  • Exploration services (e.g. requirements workshops, virtual prototyping, usability tests)
  • Website and shop concepts (including vision, content concept, features, user journeys)
  • Creative services (including brand analyses, positioning, design concepts)
  • Enablement services (including workshops, training, Kickstarter projects)

What we expect

  • You have a proven track record in consulting, digital marketing and project business
  • Good understanding, assessment of meaningfulness in use, briefing of specialists, target definition and acceptance of result quality in online marketing disciplines such as SEO, SEA, PPC marketing, tracking, CRO, content, social media, email marketing, PR
  • Very good expertise in one of these online marketing disciplines, e.g. SEO, CRO or content marketing
  • Talent for strategy development, short and medium term (time horizon up to 24 months)
  • You know the connection between KPIs, target pyramid, upstream & monetary targets and the impact of measures on target achievement
  • You are good at thinking your way through unfamiliar topics
  • Solid understanding of classical marketing
  • Understanding of website or shop conception with a holistic approach (interaction of design, usability, CRO, SEO, content, brand, marketing channels etc.)
  • Entrepreneurial thinking, assertiveness, charisma, verve
  • Nice-to-Have: Degree in business administration, business informatics, marketing or comparable course of study
  • Fluent written and spoken German round off your profile

What we offer

  • Attractive career prospects in a specialist or management role
  • Regular training and further education measures tailored to your needs
  • Professional exchange with absolute professionals
  • A strong team spirit
  • Flat hierarchies and short decision-making processes
  • Challenging and varied tasks and projects, no "daily greetings from the marmot" scenarios
  • Well-known national and international clients from various industries

We know that our team is the foundation of our success. Our focus is on creating an environment in which our employees are encouraged and challenged. Flexible, fair and family-friendly working time models, regular team events or the co-design of our structures based on your experience and needs are a matter of course for us.

Working in a home office from time to time has always been a matter of course for us. In our modern offices, we not only ensure a high standard of hygiene, we also take care of your physical well-being - fresh fruit and drinks as well as various retreats for undisturbed work are available to you.


Apply now


References or code snippets of your work are more important to us than a long cover letter. We are primarily interested in your strengths and your personality.

You can use the "Apply now" button to introduce yourself to us briefly and concisely or in detail. If you prefer, we are also happy to receive an application video. Please tell us your desired starting date and your salary expectations. Nice colleagues, passionate coders and creative minds are waiting for you. We look forward to hearing from you!


Why I love working at comwrap
Martin Altmann, Adobe Practise Lead bei comwrap
Martin Altmann

Principal Consultant

Because I can fully develop and flourish here, and contribute with my natural strengths.

Application Process

  • Apply via our website and receive a confirmation of receipt from us within one working day.
  • Within a few days, we will invite you to an online interview.
  • Shortly afterwards, you will receive an invitation to a trial day to get to know each other better.
  • After the trial day, we will make you an attractive, individual offer for your start.

Welcome to the team!